Pramura Social Service Club
Pramura Social Service Club cares for the nature and the well being of the humanity. We want to be a catalyst for positive change. We started many initiatives upon support, empowerment, and progress. Join us in making changes around the environment to make a better tomorrow for the next generation and our mother Earth.
Pramura Social Service Club works closely with Murali Foundation (www.muralifoundation.org). However, the initiatives and the work towards making the environment a better tomorrow adds to be one of the primary goals that the organization and its volunteers are looking forward to achieve in the longer run.
While our core focus is on serving our Customers, at Pramura we also make sure that we give back to the community and the city of Coimbatore which has nurtured our growth over the last two decades.
We have vibrant Social Service Club, which has under our very own “Make every Town Clean & Green” campaign, engaged with many local schools over the last two years. The Club has undertaken extensive planting of trees in these schools. In every school, many students are nominated to look after these trees. As an incentive to students, Pramura pays the school fees for each of the youngsters involved. Many students have benefited in this manner. We have also undertaken campaigns to remove plastic litter from school campuses, thus helping to make the environment a cleaner and greener.
Pramura undertakes many Corporate Social Responsibility (CSR) activities.
Some of the past undertaken projects are:
- Maintenance of city office for WWF (World Wildlife Fund) for one year.
- Providing water for animals with the help of Forest department during dry summer months.
- Cleaning of areas of public interest such as kovai kutralam to eliminate plastic waste, by creating awareness on plastic and organic post processing.
- Planting of trees & cleaning plastic wastes in the areas around schools.
Though our forests, sanctuaries and Wildlife Reserves are preserved well, not much thought has gone into the trees and flora that constitute the forests. Many indigenous trees, plants have been wiped out making it hostile to birds and animals and many areas of forests are uninhabited by either animals or birds. Many species of invasive plants are hostile in their spread and have taken over entire landscapes and forest areas. It is hence mandatory to clear these species and introduce native and indigenous trees & plants and create an ecosystem where the native flora and fauna can thrive.
Joint initiative of Murali Foundation and Pramura Social Service Club
To provide basic medical materials which are required for critical care such as oxygen concentrators and health supplies to GH and PHC (medical centers in the rural areas in as many locations as possible so that they are prepared to handle medical emergencies).
MAKE MY HOMETOWN CLEAN AND GREEN
As a part of our Initiatives, we have planted trees extensively across different schools in the city and its suburbs. The planting of trees were done in Government schools and asked to be supervised by a group of volunteer by watering them and protecting the environment. In order to appreciate their efforts and constant persistent actions, after one year we bear the educational cost of the volunteers who has taken care of the growth of the trees in their premises.
PROVIDING WATER FOR ANIMALS
Coimbatore faces a lot of human animal conflicts due to rapid urbanization. The animals in the forest have lead to face water scarcity. In summer the situation of the animals tend worsen. Subsequently these animals reach out to nearby urban areas in search of water and finally end up causing human animal conflict. In order to prevent such conflicts we visited nearby forests with the permission of government officials of Coimbatore and filled the artificial animal water bodies with water. This was very helpful to animals during summer.
PLASTIC WASTE RECYCLING
An estimated 8 million tonnes of plastic is yearly released into the ocean, leading to degradation of marine habitat which eventually affects aquatic organisms. Indiscriminate disposal of plastics on land and open air burning can lead to the release of toxic chemicals into the air causing public health hazards. There is a minimal or no awareness among the individuals over the impacts of plastic waste. On considering this problem we engaged two workers in Road side plastic waste cleaning around the outskirts of Kalapatti Coimbatore. Our company provided them electric vehicle to carry the wastes . Also our company employees and school students actively participated in plastic waste collection during weekends . We successfully collected around 1 ton of plastic wastes that in turn was finally handed over to the plastic recycling plant
WWF -World Wildlife Fund is an international non-profit organization dedicated for preservation and conservation of nature and its different species. One of their offices was located in Chennai. We contacted the officials in Chennai and got approval to set up a local office in Thudiyalur. This was done with an idea of promoting this organization by the brochures released by WWF, Pamphlets and sales materials, backpacks and so on. The office was opened in 2001 at Coimbatore and was closed a year later because they opened their own office in Coimbatore.
PACKAGING WASTE MINIMIZATION
As a part of our Initiatives, we aim to reduce the packaging waste. Packaging waste accounts to nearly a third of the municipal waste. Packaging materials like boxes, containers, pallets, wraps, straps, can be reused for certain products and we are stressing on the importance to deliver the product and get back the box/ container.